How do you create a visual identity for an event that brings together millions of people from around the world? This project explores that question through a conceptual branding system for the Istanbul 2036 Olympic Games. Drawing inspiration from Istanbul's rich heritage and its role as a cultural melting pot, my collaborators and I developed a visual language that captures the energy, diversity, and global spirit of the Olympic Games.

The project encompasses a wide range of brand touchpoints, from identity design and environmental graphics to digital experiences and motion. Supported by research, strategic thinking, and iterative development, the final system demonstrates how a single visual narrative can scale across an international event while remaining distinctly rooted in place.