Istanbul 2036 Visual System
Hypothetical full brand identity for the Istanbul 2036 Summer Olympics (Olympic bid).
Elements
Visual Identity System
Logo: A primary emblem representing the Istanbul 2036 Olympics.
Color Palette: A set of colors reflecting Istanbul’s identity and the Olympic theme.
Typography: Font styles and guidelines for consistent usage.
Icons: A series of icons representing each Olympic sport and signage to be used across venues and communications.
Brand Applications
Poster Series: Promotional posters that highlight Istanbul’s strength and Olympic values.
Environmental Graphics: Concepts for stadium signage, banners, and public spaces.
Digital Media: A prototype of a website or mobile app for the Olympic Games, focusing on usability and branding.
Narrative Promotional Video (30 sec)
A 30-second promotional video that encapsulates the essence of the host country’s (Istanbul) bid and the Olympic spirit.
Visual System Guidebook
A comprehensive document detailing the rules and guidelines for implementing the visual identity system across various applications.
Process Book
A detailed record of the design process, including research findings, sketches, iterations, and final decisions.
Kaitlyn Reynolds
Logan McKeown
Hannah Oberdorf
Hanlin Zhang
Vincent Ochwo
Collaborators
Istanbul 2036 Loading…
Branding
MAIN LOCKUP
Color Palette
OLYMPICS
Tulip
#F0282D
CMYK: 0 95 90 0
RGB: 240 40 45
SECONDARY
Black Sea
#080A3C
CMYK: 100 96 41 54
RGB: 8 10 60
LOGOMARK
The logo is inspired by the skyline of Istanbul’s city, as well as the Hagia Sophia, a large Mosque and former church. The historical site is very popular, serving as a famous icon for Istanbul. The logo also includes a tulip, the national flower, between the “a” and the “n”.
Drawn from the name of the city itself, the type-based logo uses overlapping color to represent the overlapping of cultures within the city and the Olympics itself.
ALT LOCKUP
The color palette is inspired by Turkish culture and the official colors of the Olympic rings.
Turmeric
#FFB114
CMYK: 0 35 100 0
RGB: 255 177 20
Paper
#FAF8F4
CMYK: 1 1 3 0
RGB: 250 248 244
Aegean
#0078D0
CMYK: 100 40 0 0
RGB: 0 120 208
TURKEY
Turquoise
#46C0DB
CMYK: 63 2 11 0
RGB: 70 193 219
HORIZONTAL ALT LOCKUP
Beach
#F5E1AD
CMYK: 4 9 37 0
RGB: 245 225 173
Marmara
#155277
CMYK: 95 67 32 15
RGB: 21 82 119
Pictograms
Football (Soccer)
Basketball
Fencing
Javelin
Tennis
Archery
Rowing
Table Tennis
Shooting
Swimming
Cycling
Field Hockey
Diving
Gymnastics
Judo
Athletics
Weightlifting
Wrestling
Equestrian
Volleyball
Surfing
Handball
Rhythmic Gymnastics
Water Polo
Signage
Environmental graphics that welcome athletes and spectators, directories that provide multilingual direction, and promotional posters highlight branding Olympic grit.
